Blockbuster Case Study

New labeling, loading method is a smash hit at Blockbuster

Print-and-apply labelers, equipped with SATO print engines, print variable data at 300 dpi onto pressure sensitive labels and apply them to the left corner of the top of each case. These labels contain unique information, such as copy number, store name and address, movie/game title, original release date and movie viewing rating as well as a unique-copy bar code. 

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