SATO Smaller Printers Help Home Furnishings Giant Expand

End user: Home Furnishings Retailer
System: SATO barcode labelling system
Benefits: More flexible and more efficient product labelling

A large home furnishings company with 180 stores throughout Europe was previously using a competitor's product to print labels with an EAN barcode, product description and price. All labelling was carried out in the company's central warehouse in France.

Issues: Faster Stock Labelling
Previously, this French company printed out 31mm x 24mm labels one at a time. With large stock, they wanted a way to speed up the printing without having to find the room for more printers in the warehouse.

Solution: 4 Labels at Once
A SATO Business Partner came up with the idea of using the SATO CL 608e printer to replace their previous printers. With a wide web of 152 mm/6 inches, this thermal transfer printer can print 4 of the company's labels simultaneously. Based on the fact that label production would now be 4 times as fast as before, the company instantly procured the CL 608e printer.

This purchase however was only the start of relations between this flourishing firm and the SATO Business Partner. 12 months later, the company decided it wanted to move away from printing labels solely in the warehouse, which had given them little flexibility. Instead, they wanted their stores to have the capability to print out their own labels, so that they could initiate their own price campaigns.

Basing their decision on value for money and quality of print, the furnishings store purchased 180 units of the compact SATO CX 200 to put in each of their stores in Europe . The CX 200 Series was used to print 3 labels at a time, each showing the price in Þuros and the local currency.

In November 2001, the company decided to go a step further and stop all labelling in the warehouse. Instead, labelling would be carried out exclusively in the stores, being driven from a host computer in the headquarters, from where they would receive files, corresponding to the deliveries they received. Any price changes could therefore be instantly executed.

In order to meet this new requirement the company purchased 70 more printers. Despite bids being put forward by competitor printer manufacturers, the company chose yet another SATO printer to do the job. This time they selected the newly launched SATO CT 400, based on its modern design and small size, suitable for in-store use, and its comparitively fast printing speed of 150mm per second.

At first SATO printers enabled this home furnishings giant to speed up label printing in the warehouse. The use of the CL 608e printer allowed labels to be printed 4 times as fast as before. When the company changed its system and moved labelling into the stores, SATO's diverse range was still able to meet their needs. The CX Series with its small footprint, fitted perfectly into the limited shopfloor space, while still printing 3 labels simultaneously. With the launch of the SATO CT 400, its modern design integrated easily into the shop surroundings and the choice of interfaces allowed simple integration into the central computer system. The swifter printing speed also made it a winner. As a result the company's labelling system is faster and more flexible. Branches can now produce labels in-store. They can offer their own prices and instantly respond to any product changes, commanded by head office.